Free Copywriting Tips

Welcome to #BrandXavierXYZ. 

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Xavier Zymantas is Australia's leading corporate copywriter. 

Writing new articles and producing headlines, content, branded copywriting, and more, four days a week, Xavier is seasoned professional copywriter who enjoys the challenge of learning new topics and converting the boring into the brave and brilliant. 

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Xavier's word packages include: 

• Words That Sell

• Words That Wont

• Words for Real Estate

• Words for Prestige Vehicles 

• Words for Government

• Words for Tourism 

• Words for Websites

• Words for Social Media Marketing

• Words for Internet Marketing 

• Words for The Boring 

• Words for Brand-Makers 

• Words for Startups. 

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Xavier Zymantas

Get your free Copywriting Tips!

Xavier's top tips for do-it-yourself copywriting: 

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• Be creative

• Use spell-check 

• Use grammar-check 

• Use the correct tense 

• Use the correct language 

• Use the correct linguistic theme.
   

• Know your Reader

  • Use an appropriate voice when writing text that talks to a reader
     

• Know your Audience

  • Who are they?​​

  • Age, gender, reading style, writing style, literacy level, voice, income

  • Be careful when incorporating sales tools and profiles 
     

• Know your Client

  • If you want to get paid, know your Client!​

  • Know what they like and what they don't like

  • Know when to be serious

  • Know when to be relaxed

  • Know when to incorporate humour 

  • Know what topics and hot-buttons to include

  • Know what topics and hot-buttons to avoid 

  • Do your research carefully. 
     

• Know your Client's Audience​

  • If you work with Roger, who are Roger's readers? ​

  • Who is Roger's audience? 

    • Know what they like and what they don't like

    • Know when to be serious

    • Know when to be relaxed

    • Know when to incorporate humour 

    • Know what topics and hot-buttons to include

    • Know what topics and hot-buttons to avoid 

    • Do your research carefully. 
       

• Alwayz sspel chezk yaw werk
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• Know your Locality 

  • If you produce words in English, are you localising for: ​

    • English - Australia​

    • English - Canada

    • English - United States

    • English - United Kingdom

    • English - New Zealand

    • English - Bogan English

    • English - relaxed, business, formal, elegant

    • English - Queen's English 
       

  • If you produce words in German, are you localising for:

    • Standard German

    • High German

    • Elite German

    • German Dialects ​
       

  • Are you writing for Tourists visiting your locality? 

    • Lets say your Client is a Real Estate Agent

    • Your Client's Audience are Tourists from China 

    • Your English would need to match the Business English profile
       

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More Free Copywriting Tips 

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• Make it stand out

• Make it amazing 

• Make it fun 

• Make it descriptive

• Make it the opposite of messy 

• Make it readable for the average reader

• Make it readable for the sophisticated reader 

• Set a word limit

• Keep to your word limit

• Know your limits 

• Know your boundaries 

• Know the difference between your limits and boundaries 

• Specialise in certain topics 

• Exclude certain topics 

• Avoid doing things for free 

• Provide excellent customer service 

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Simple Business Tips for Budding Copywriters 

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• Always use spell-check 

• Always use grammar-check

• Always spell-check more than once 

• Always spell-check after you make changes 
   

• Set up a professional website

• Set up a professional email address
  (you @ yourbusiness.com, you @ yourname.com)
   

• Always have product samples available

• Select a niche and stay within it - specialise 

• Add another niche and stay within it - your second specialty
   

• Have a printed business card

• Have a digital business card 

• Keep some in your car

• Keep some in your wallet 
   

• Be careful when you say 'Yes' to a Client 

  • If your Client asks you to do an easy job - be careful

  • If your Client asks you to do a tricky job - be careful 

  • If your Client asks you to do something you've not done before - be careful

  • If your Client asks you to do something you've not done before, in a hurry, by a certain deadline, for a certain amount of money, as a huge favour, or under dire circumstances - say no. ​

Get your free copy of my new eBook: 

Words That Sell: Copywriting for Online Success!