Free Copywriting Tips

Welcome to #BrandXavierXYZ

Xavier Zymantas is Australia's leading corporate copywriter. 

 

Writing new articles and producing headlines, content, branded copywriting, and more, four days a week, Xavier is seasoned professional copywriter who enjoys the challenge of learning new topics and converting the boring into the brave and brilliant. 

Xavier's word packages include: 

  • Words That Sell

  • Words That Wont

  • Words for Real Estate

  • Words for Prestige Vehicles 

  • Words for Government

  • Words for Tourism 

  • Words for Websites

  • Words for Social Media Marketing

  • Words for Internet Marketing 

  • Words for The Boring 

  • Words for Brand-Makers 

  • Words for Startups. 

Xavier Zymantas

Get your free Copywriting Tips!

Xavier's top tips for do-it-yourself copywriting: 

  • Be creative

  • Use spell-check 

  • Use grammar-check 

  • Use the correct tense 

  • Use the correct language 

  • Use the correct linguistic theme.
     

  • Know your Reader

    • Use an appropriate voice when writing text that talks to a reader
       

  • Know your Audience

    • Who are they?​​

    • Age, gender, reading style, writing style, literacy level, voice, income

    • Be careful when incorporating sales tools and profiles 
       

  • Know your Client

    • If you want to get paid, know your Client!​

    • Know what they like and what they don't like

    • Know when to be serious

    • Know when to be relaxed

    • Know when to incorporate humour 

    • Know what topics and hot-buttons to include

    • Know what topics and hot-buttons to avoid 

    • Do your research carefully. 
       

  • Know your Client's Audience​

    • If you work with Roger, who are Roger's readers? ​

    • Who is Roger's audience? 

      • Know what they like and what they don't like

      • Know when to be serious

      • Know when to be relaxed

      • Know when to incorporate humour 

      • Know what topics and hot-buttons to include

      • Know what topics and hot-buttons to avoid 

      • Do your research carefully. 
         

  • Alwayz sspel chezk yaw werk

  • Know your Locality 

    • If you produce words in English, are you localising for: ​

      • English - Australia​

      • English - Canada

      • English - United States

      • English - United Kingdom

      • English - New Zealand

      • English - Bogan English

      • English - relaxed, business, formal, elegant

      • English - Queen's English 
         

    • If you produce words in German, are you localising for:

      • Standard German

      • High German

      • Elite German

      • German Dialects ​
         

    • Are you writing for Tourists visiting your locality? 

      • Lets say your Client is a Real Estate Agent

      • Your Client's Audience are Tourists from China 

      • Your English would need to match the Business English profile
         

More Free Copywriting Tips 

  • Make it stand out

  • Make it amazing 

  • Make it fun 

  • Make it descriptive

  • Make it the opposite of messy 

  • Make it readable for the average reader

  • Make it readable for the sophisticated reader 

  • Set a word limit

  • Keep to your word limit

  • Know your limits 

  • Know your boundaries 

  • Know the difference between your limits and boundaries 

  • Specialise in certain topics 

  • Exclude certain topics 

  • Avoid doing things for free 

  • Provide excellent customer service 


 

Simple Business Tips for Budding Copywriters 

  • Always use spell-check 

  • Always use grammar-check

  • Always spell-check more than once 

  • Always spell-check after you make changes 
     

  • Set up a professional website

  • Set up a professional email address
    (you @ yourbusiness.com, you @ yourname.com)

     

  • Always have product samples available

  • Select a niche and stay within it - specialise 

  • Add another niche and stay within it - your second specialty
     

  • Have a printed business card

  • Have a digital business card 

  • Keep some in your car

  • Keep some in your wallet 
     

  • Be careful when you say 'Yes' to a Client 

    • If your Client asks you to do an easy job - be careful

    • If your Client asks you to do a tricky job - be careful 

    • If your Client asks you to do something you've not done before - be careful

    • If your Client asks you to do something you've not done before, in a hurry, by a certain deadline, for a certain amount of money, as a huge favour, or under dire circumstances - say no. ​

Get your free copy of my new eBook: 

Words That Sell: Copywriting for Online Success! 

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Please Call or Email:

Call:

Xavier Zymantas

0447 22 33 42

From Outside Australia:

+61 447 22 33 42

Email:

xavier @ zymantas.xyz

Contact Us:

Zmedia Asia Pacific

Xavier Zymantas
PO Box 134

Varsity Lakes, 4227

Gold Coast, Australia.

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