Free Copywriting Tips
Welcome to #BrandXavierXYZ.
Xavier Zymantas is Australia's leading corporate copywriter.
Writing new articles and producing headlines, content, branded copywriting, and more, four days a week, Xavier is seasoned professional copywriter who enjoys the challenge of learning new topics and converting the boring into the brave and brilliant.
Xavier's word packages include:
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Words That Sell
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Words That Wont
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Words for Real Estate
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Words for Prestige Vehicles
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Words for Government
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Words for Tourism
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Words for Websites
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Words for Social Media Marketing
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Words for Internet Marketing
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Words for The Boring
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Words for Brand-Makers
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Words for Startups.

Xavier Zymantas
Get your free Copywriting Tips!
Xavier's top tips for do-it-yourself copywriting:
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Be creative
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Use spell-check
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Use grammar-check
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Use the correct tense
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Use the correct language
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Use the correct linguistic theme.
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Know your Reader
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Use an appropriate voice when writing text that talks to a reader
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Know your Audience
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Who are they?
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Age, gender, reading style, writing style, literacy level, voice, income
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Be careful when incorporating sales tools and profiles
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Know your Client
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If you want to get paid, know your Client!
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Know what they like and what they don't like
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Know when to be serious
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Know when to be relaxed
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Know when to incorporate humour
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Know what topics and hot-buttons to include
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Know what topics and hot-buttons to avoid
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Do your research carefully.
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Know your Client's Audience
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If you work with Roger, who are Roger's readers?
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Who is Roger's audience?
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Know what they like and what they don't like
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Know when to be serious
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Know when to be relaxed
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Know when to incorporate humour
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Know what topics and hot-buttons to include
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Know what topics and hot-buttons to avoid
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Do your research carefully.
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Alwayz sspel chezk yaw werk
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Know your Locality
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If you produce words in English, are you localising for:
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English - Australia
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English - Canada
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English - United States
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English - United Kingdom
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English - New Zealand
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English - Bogan English
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English - relaxed, business, formal, elegant
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English - Queen's English
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If you produce words in German, are you localising for:
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Standard German
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High German
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Elite German
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German Dialects
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Are you writing for Tourists visiting your locality?
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Lets say your Client is a Real Estate Agent
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Your Client's Audience are Tourists from China
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Your English would need to match the Business English profile
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More Free Copywriting Tips
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Make it stand out
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Make it amazing
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Make it fun
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Make it descriptive
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Make it the opposite of messy
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Make it readable for the average reader
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Make it readable for the sophisticated reader
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Set a word limit
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Keep to your word limit
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Know your limits
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Know your boundaries
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Know the difference between your limits and boundaries
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Specialise in certain topics
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Exclude certain topics
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Avoid doing things for free
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Provide excellent customer service
Simple Business Tips for Budding Copywriters
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Always use spell-check
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Always use grammar-check
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Always spell-check more than once
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Always spell-check after you make changes
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Set up a professional website
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Set up a professional email address
(you @ yourbusiness.com, you @ yourname.com)
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Always have product samples available
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Select a niche and stay within it - specialise
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Add another niche and stay within it - your second specialty
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Have a printed business card
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Have a digital business card
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Keep some in your car
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Keep some in your wallet
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Be careful when you say 'Yes' to a Client
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If your Client asks you to do an easy job - be careful
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If your Client asks you to do a tricky job - be careful
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If your Client asks you to do something you've not done before - be careful
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If your Client asks you to do something you've not done before, in a hurry, by a certain deadline, for a certain amount of money, as a huge favour, or under dire circumstances - say no.
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Get your free copy of my new eBook:
Words That Sell: Copywriting for Online Success!
